Tag Archives: racist

Why “Racist” Is Such a Powerful Word

18 Oct

There’s been a lot of talk in recent years about the term “racist.” Cognitive psychologists, political pollsters, and communications consultants have weighed in about how to talk about racism and advance an equity agenda while not alienating white people by labeling them racists.  Many advise never using the term to describe people, instead suggesting we only criticize actions. Some have gone so far as to argue against using terms like racism and racist at all, calling it a losing strategy and directing us to focus on actions and outcomes that result in unintentional inequities instead.

All of that is fine to a point. I tend to think it’s a good idea to focus on actions and assume the best of people. It’s the right thing to do if for no other reason than that it exercises and strengthens our generosity. Without generosity, coalitions and alliances don’t work, and authentic solidarity across racial differences is impossible.

But even as we try to embrace the best in each of us, we ought not forget that racist actions are attached to racist attitudes. Those attitudes may be so integrated into the common sense of our society that those who harbor them aren’t doing so consciously, but that doesn’t mean those attitudes don’t exist, nor that they aren’t damaging. We need to call those attitudes out and make what’s common exotic. Unless we do, the logic of racism will continue to dictate the pace of progress toward justice, and that disparages the rights and humanity of those who are racism’s victims. It’s an approach that allows whites sensitivity to being labeled racists to dictate that racism with continue to reign.

Whites are about 78% of the American public. According to Gallup, about 19% of whites were opposed to interracial marriage in 2007. That’s a pretty small minority of whites, but in total number, that’s something like 49 million people. There are only 69 million or so non-white people living in the U.S. That means that the number of whites who oppose interracial marriage is greater than all of any one U.S. racial minority group. Why are they so afraid?

I believe what whites have to fear is white people.

When white supremacy was challenged by the racial justice movements of the 1950s and ’60s, white elites pivoted from overt racism and co-opted the language and symbols, but not the substance, of  racial justice. By doing so, they were able to position themselves as champions of a new colorblind code of civility that reduces structural racial injustice to an attitudinal problem. This enabled them to block attempts to reorganize unjust power relations while deflecting responsibility for continuing injustice on overt racists who were cast as ignorant, immoral, and backward.

This move caused whiteness to fracture. The dominant faction of elites adopted a strategy of coded messaging and avoidance of obvious racial conflict, while using overt racists as a foil against which to position themselves as racial egalitarians. When whites are exposed as racists, their anger is in part a reaction to the fear that they will be cast out of the dominant faction of whites and marginalized along with old fashioned racists like the KKK.

If you buy that, what we are up against, at least in part, is a factional fight among whites over how best to maintain supremacy. And for people of color to concede to that by avoiding direct attacks on racism is like cutting off our noses to spite our faces.

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